BSc in Marketing, Comunicazione Aziendale e Mercati Globali - Badge
Name
BSc in Marketing, Comunicazione Aziendale e Mercati Globali.
Issuer
Università degli Studi di Milano-Bicocca.
Issued since 30 December 2017.
Description
The holder of this Badge has obtained the BSc in Marketing, Comunicazione Aziendale e Mercati Globali - Marketing, Communication and Global Markets at the University of Milano-Bicocca. The BSc in Marketing, Comunicazione Aziendale e Mercati Globali - Marketing, Communication and Global Markets offers basic training in Management, Marketing and Business Administration. Furthermore, the program offers courses that provide knowledge and skills in core areas such as economics, law, quantitative methods and a range of other optional courses. The program includes courses in Management accounting, Private Law, Public Law, Economic History, Market Driven Management, Statistics, Mathematics, Corporate Global Communication, Commercial Law, Political Economy, Principles of Accounting and Financial Reporting, Marketing, Applied Mathematics in Marketing, two languages (choosing from French, English, Spanish and German), European Union Law, International Economic and Trade Law, IT and Marketing Statistics. Internships and time spent abroad are addition
Badge Criteria
The holder of this Badge has obtained the BSc in Marketing, Comunicazione Aziendale e Mercati Globali - Marketing, Communication and Global Markets (180 ECTS) at the University of Milano-Bicocca. The Program Structure is available at this link. In order to obtain this degree, a student must enrol and complete the corresponding study program at the University of Milano-Bicocca. Once students complete the activities, ECTS (European Credit Transfer and Accumulation System) credits are awarded. The ECTS is a credit system for higher education that allows comparison of study attainments of students across the European Union (in Italy, 1 ECTS credit = 25 work or study hours). ECTS credits are awarded to students when they successfully complete learning activities, usually as follows: 1. regarding the taught courses, students must pass a final exam (written, oral, or both written and oral), achieving a mark equal to or higher than 18/30; 2. regarding internships and practical exercises, students must attend the majority of the course compulsorily (in general 70% of the total time) and must obtain a "pass" grade from the teacher (or from the tutor, or the supervisor); 3. regarding workshops and fieldwork, students must: in certain cases, pass a final exam (written, oral, or both written and oral), achieving a mark equal to or higher than 18/30, or, in other cases, attend the majority of the module/course compulsorily (in general 70% of the total time) and obtain a "pass" grade from the teacher (or from the tutor, or the supervisor); 4. students must prepare an extended essay on a chosen topic. Alternatively, they can choose to undertake an internship and write a final report. The final degree grade depends on: 1. the weighted average of all grades obtained for all the learning activities, weighed by their ECTS credits; 2. the quality of the extended essay.
Skills
Graduates in Marketing, Comunicazione Aziendale e Mercati Globali - Marketing, Communication and Global Markets: have a multidisciplinary theoretical and applied training, are capable of dealing with issues related to economic, business and marketing phenomena in global contexts; are prepared to analyse and propose solutions in complex business and management issues; will develop careers as Junior Market Research Manager, Junior Marketing-Research Manager, market analyst; Junior Marketing Manager, Junior Product Manager, Junior Brand Manager, Junior Marketing Communications Manager; have professional opportunities mainly in large industrial groups, large service companies, large distribution companies, public or private research institutes; have the fundamentals for undertaking different postgraduate studies, especially courses which enhance the field of Marketing and Global Markets.
Tags
Bachelor'sdegree, Marketing, Corporatecommunication