DIGITAL INNOVATION PROGRAM - Badge
Name
Issuer
FONDAZIONE ALDINI VALERIANI.
Issued since 24 May 2016.
Description
This badge is given to participants attending the full 2016 edition of the Digital Innovation Program to certify the competence acquired (what the participant has learned and what he is able to do ) in the field of digital innovation and strategy. The badge refers to modules 1-7 of the Digital Innovation Program course. The Digital Innovation Program or Digital Innovation Laboratory is part of the Fondazione Aldini Valeriani’s “Executive Program and is designed for executives and entrepreneurs interested in assessing the impact of new technologies on business and communication. The 7 modules of the course (60 hours) include: Digital BootcampSocial Media & Digital MarketingFrom the Storytelling to Customer EngagementMobile TransformationLead GenerationDigital First, Customer FirstInnovation Contest
Badge Criteria
All the participants who attended at least 80% of the total hours required in the Executive Program received the Open Badge. Attendance was recorded on a formal register and participants will have to sign in and out.
Skills
The owner of this badge acquires the following competences by attending 2016 edition of “Digital Innovation Program CompetencesMastering strategies for Disruptive Innovation and for Digital Enterprises and turning them into techniques and operational tools. Introducing and setting up newmarketing and communication models based on digital transformation, paying special attention to the optimization of the omnichannel factor, to the creation of relevant contents and to the customer journey. SkillsPlanning, managing and checking a digital strategyMeasuring integrated strategies on the Web, Social and MobileDesigning digital marketing campaignsOptimising all the tools from an omnichannel perspectiveIncreasing the number of clients trough Lead Generation campaigns, carrying out Mobile Marketing campaigns and creating digital loyalty techniquesIncreasing Brand Identity through marketing experience and storytellingSetting control parametres and performance indicatorsSoft SkillsOrientation to innovationCreativityMultitasking approachProactivityInterest in new technologiesKnowledgesOverview of opportunities offered by digital disruption and ability to transform this vision in strategies which can exploit digital channels effectively so as to improve the positioning of the company and to acquire and strengthen client loyalty.
Tags
DigitalInnovation, DigitalMarketing, Digitalstrategy